The latest thing whipping everyone up into a frenzy on the Hartford scene is the Hartford branding effort being undertaken by the MetroHartford Alliance. It's an effort whose intention is in the right place, but it's an effort that is unduly expensive and far too drawn out. These days people seem love the idea of marketing and branding. Go hop around Twitter for awhile, every third person appears to be a VP of marketing or branding for some sort of company.
