Target Market?

In a down economy store brands become more popular as shoppers try and squeeze every penny. Often these products are indistinguishable from national brands except for the lack of a major marketing campaign.

Products with multiple uses also appeal to cost conscious consumers. Here we have an example of a product that hits both these marks; Target brand aluminum foil.



But what exactly is that on the box? Sure at first blush it appears to be a chicken leg, but placed next to an upward facing arrow stating "up and up" is Target not so subliminally promoting alternate uses for their tin foil?