In a down economy store brands become more popular as shoppers try and squeeze every penny. Often these products are indistinguishable from national brands except for the lack of a major marketing campaign.
Products with multiple uses also appeal to cost conscious consumers. Here we have an example of a product that hits both these marks; Target brand aluminum foil.
But what exactly is that on the box? Sure at first blush it appears to be a chicken leg, but placed next to an upward facing arrow stating "up and up" is Target not so subliminally promoting alternate uses for their tin foil?
I don't patronize Target - until these department stores also open up a branch in the city - I won't shop there -
ReplyDeleteI don't get it
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