With its low self-esteem and high urban blight, Hartford is the ultimate underdog city. Sad City Hartford documents the joys, sorrows and eccentricities of New England's Rising Star.

Friday, February 18, 2011

Target Market?

In a down economy store brands become more popular as shoppers try and squeeze every penny. Often these products are indistinguishable from national brands except for the lack of a major marketing campaign.

Products with multiple uses also appeal to cost conscious consumers. Here we have an example of a product that hits both these marks; Target brand aluminum foil.

But what exactly is that on the box? Sure at first blush it appears to be a chicken leg, but placed next to an upward facing arrow stating "up and up" is Target not so subliminally promoting alternate uses for their tin foil?


  1. I don't patronize Target - until these department stores also open up a branch in the city - I won't shop there -